Popular applications of augmented reality 

They are typically found in advertising, where products featured can be customized and come to life. 

However augmented reality markers are incredibly dynamic, and have impactful outcomes beyond advertising when merged with the Flybits context-aware engine (FARE). RC4 uses augmented reality to enhance physical reality with a virtual level of intelligence.  The delivery of information from any particular marker can be customized based on a user’s roaming profile offering precise and customized wayfinding and navigational information to each individual user. In other words, the same augmented reality code paired with FARE intelligence can deliver unique information to each user’s handset. The end product is an inexpensive yet powerful tool for the delivery of information which can adapt to context and perform unique device management functionality.